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Otter Recruitment

Call us: 0191 230 2001 or 0191 261 9995 or 0191 261 5062

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  • Head of Marketing, Healthy Soft Drinks
    • Location: Midlands or Home Based.
    • Job Type: Marketing Director.
    • Sector: Food and Drink.
    • Salary: Competitive Package.

    Our client is a really exciting fast growing soft drinks business. They make the most delicious, natural, genuinely premium range of cordials and Pressé drinks, all made in their own new purposebuilt factory .

    As part of their growth they are now looking to bring in a new Head of Marketing.

    This is one of those rare opportunities to get involved with a successful, well funded organisation that fosters true entrepreneurial spirit that is not hampered by the constraints often seen in large Corporates.

     The Head of Marketing will oversee all marketing related functions for the business and have accountability for the department’s performance, benchmarked against key market, business, customer and consumer measures.

     
    • In this position you will build the Marketing Team at to take the business onto its next stage of growth. 
    • You will lead the creation and implementation of innovative marketing strategies to deliver the organisation’s business objectives and targets and differentiate the brand from its competitive set. You will generate and build demand for the brand and be a custodian of their brand values and personality.
     
    • You will set the budget for the marketing team with the agreement of the Board.
     
    • You will have a good working knowledge of Value Proposition Design, NPD and EPD and be a natural leader, taking responsibility for a small but focussed team from day 1.
     
    • With an analytical and creative skillset, accompanied with a good eye for design, you will understand the role of emotional content and data and be able to leverage the interaction between the two. You will be confident and skilled at managing budgets and getting the very best return on investment in everything they do.
     
    • Developing relationships with key stakeholders both within our business and externally to develop integrated marketing strategies will come naturally to you and this will support key business, revenue and profitability objectives ensuring a co-ordinated approach with our sales and manufacturing effort
     
    • You will oversee customer and market research and insight to ensure we understand our marketplace, customer segments and help to inform policy, senior leadership and content strategy.

Need more information?

Tel: 0191 230 2001
or 0191 261 9995
or 0191 261 5062 Email: info@otterrecruitment.com

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