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  • Senior Brand Manager-Fast Growing Healthy Food Brand-North West
    • Location: North West.
    • Job Type: Senior Brand Manager.
    • Sector: Food and Drink.
    • Salary: Competitive Package.

    Our client is one of the most exciting food brands you will come across in today's vibrant healthy eating sector. They have in a few short years built a brand that reflects the the needs of today's health concious consumers.

    Their products are not only healthy but also truly delicous, a combo that doesn't always work out!

    They have built the business around a vibrant culture that promotes a real can do attitude. They are not mired in corporate constipation. They are fleet of foot and exciting.

    As part of the growth of the business they need a new Senior Brand Manager

    Key Responsibilities

     The SBM will be closely involved in the development of the commercial brand strategy (lead by Marketing Director) and responsible for the activation of it

    Consumer and customer insight lead, to provide input to the development of brand and commercial strategy, including communications and in store activation; 
    pack, pricing and promotion.
    The SBM will work closely with the sales team to develop the channel marketing plan, to include media support as well as any other initiatives to support new and ongoing listings across grocery, convenience, impulse and wholesale.  Also working closely with the team on international brand development and activation which is a key growth area.
    The SBM will lead the activation of the customer marketing plan and lead and develop through the line sales promotion campaigns working with third party agencies from initial planning through to delivery and post campaign analysis. 
    The SBM will also support the Marketing Director on the development of strategy and be responsible for the activation of the consumer communication and media buying strategy across brand for both consumer and trade titles 
    The role will be the first point of contact for digital strategy ensuring all platforms are delivering relevant and engaging campaigns unique to their platform but in line with the brand framework. Website and subscription development and ecommerce campaigns are intrinsically linked to this role as well as ECRM campaigns to list build and retain loyalty through segmentation activities across consumer and customer channels (retailer.com)
     
    Internal responsibilities 
    Key role on the Management Team, delivering key news and supporting the business where needed 
    Customer Marketing: Supporting the sales team with key info, news and campaigns to help with buyer sell in.  Identifying in store marketing opportunities 
    to take the brand forward.
    Responsible for supporting the MD with annual budget planning and monthly budget reviews. 
    Support and manage the wider marketing team initiatives to build the 9Nine brand with consumers with a consistent and strong ethos to help support the overall business
    goals.
    The SBM will report to the Marketing Director and  manage and support the wider team on a day to day basis
     
    Skills:
    Marketing competencies
    A strong commercial understanding – how brands work and grow
    Creative judgement skills and feedback across different mediums
    Research and insight: Identifying consumer (insights) and commercial opportunities
    Good awareness of digital media platforms (consumer and customer) with excellent attention to detail and the ability to process a wide range of 
    information.  
    Experience of managing a small team is desirable as is an interest in health food/ leading an active and healthy lifestyle.
     
    Management competencies
    Ability to engage and influence senior people
    Ability to engage and influence peers/broad cross functional teams
    Forges strong relationships both within the team and with broader teams
    Strong natural conflict management skills and ability to deal with different opinion
    Excellent written and verbal communication skills with strong delegation skills and must be keen to take on responsibility in an organisation that 
    provides a high level of autonomy and individual responsibility. 
    Good analytical skills and the ability to handle multiple responsibilities in a fast paced and varied role.  
    Excellent IT skills, including good working knowledge of Web, Excel, Word, & PowerPoint. Will be a highly motivated and passionate self-starter to 
    really help understand and grow the brand.  
     
    Key info
    Reporting to the Marketing Director
    Line management of a team of 3 including assistant brand manager, digital co-ordinator and marketing assistant
     •Travel and away stays are sometimes required
    Competitive package and benefits

Need more information?

Tel: 0191 230 2001
or 0191 261 9995
or 0191 261 5062 Email: info@otterrecruitment.com

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