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  • Trade Marketing Manager, FMCG
    • Location: Thames Valley Region.
    • Job Type: Trade Marketing Manager.
    • Sector: FMCG.
    • Salary: Competitive Package.

     Our client is one of the most successful FMCG organisations in the world.

     
     What is the  company like? In short, they are like their brands - strong, fast-acting and highly effective. Join them and you’ll find plenty of drive and energy, and a direct and open style. It’s a place you’ll be given the freedom to make your mark very early in your career. They thrive on constant innovation and tangible results. 
    They operate in over 60 countries, their  brands are sold in almost 200. Their people are the power behind the brands - around 25,000 talented, driven and entrepreneurial individuals, all working together.
     
    They have asked us to help them find a new Trade Marketing Manager

     Mission

    The Trade Marketing Manager  is responsible for driving the Category growth strategy and defining the  go-to-market strategy across the 4Ps, informed and lead by shopper and trade insight.

    What makes this role unique?
    You will be expected to own and drive the 4P strategy for a Powerbrand…with a true opportunity to create and drive change 
    You will be expected to identify opportunities and risks, to deliver the optimum plans against these, and to drive the business toward rapid and decisive action plans to win in the market
    You will have high levels of involvement across the commercial teams and with the Senior Management Team (Local and Global)
     
    Why this role is the one for you?
    You want the opportunity to develop strategies that will have major business impact and drive business growth.  
    You want to be known for making positive changes to Category performance, through leading innovate thinking with a clear roadmap & timelines to achieve 4Ps in-market executional excellence. 
    You have a passion for achievement; strong negotiating/influencing skills, integrity and drive with a strong desire to make things happen.
     
    Responsibilities/Accountabilities
    Develop and execute effective 4P strategies based on Global Success Models and an understanding of customers, categories and consumers to maximise profitability 
    Develop short and long term category strategies based on a thorough understanding of market conditions and trends 
    Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps roadmap for Sales execution.  
    Build 4Ps gap analysis and work with Sales and Customer Marketing to develop/agree clear, specific plans for corrective action.
    Champion new product market entry and execution.  Includes development of sales presentation/ materials and tracking/analyzing 4Ps in-market implementation.
    Assists in the development of trade spend guidelines, performs top-line allocations and reviews and authorizes planned field trade spend. 
    Makes decisions based on a thorough understanding of NR, Trade Spend and Gross Margin 
     
    Professional Skills and Competencies 
    Degree calibre with sales / marketing / data or retail management background, with strong category management experience within FMCG
    Demonstrable commercial acumen and good understanding of Customer Management Process.
    Ability to analyse large volumes of complex information, interpret & construct straightforward plans
    Confident of communicating and influencing at all levels of the organisation
    Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
    Advanced usage of Excel, PowerPoint, Nitro (or equivalent; and basic Spaceman (or equivalent)
    Strong oral,  written communication, and presentation skills

Need more information?

Tel: 0191 230 2001
or 0191 261 9995
or 0191 261 5062 Email: info@otterrecruitment.com

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